Insight News

Aug 21st

Earvin “Magic” Johnson focuses on community, entrepreneurship and leadership at Jefferson High

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magic-johnsonEarvin "Magic" Johnson spoke to the boys and coaches participating in the Best Buy Basketball Challenge Series presented by Adidas and Double Pump at Jefferson High School in Bloomington on Monday, July 13. Johnson addressed players and coaches with a presentation focused on entrepreneurship, community and leadership. Johnson also discussed his recently-published book, 32 Ways to Be a Champion in Business.

Johnson is the Chairman and CEO of Magic Johnson Enterprises, which owns and operates business ventures across 85 cities and 21 states, including Minneapolis. His appearance at Jefferson High School was sponsored by Best Buy and Magic Johnson Enterprises who have formed a strategic partnership in support of urban development, as well as programs in the community.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation

Best Buy Basketball Challenge Series, is a NCAA certified event. The tournament brings together teams in the 15U, 16U and 17U age divisions for a three-day tournament. For more information on the tournaments visit


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