Salvation Army teams with jcp.com to extend the reach of its Angel Giving Tree program
(NEWS) -- Businesses in the U.S. have dealt with sluggish sales for well over a year as family budgets continue to face headwinds along the road to a full economic recovery. Meanwhile, the prolonged economic slump has taken a bite out of another area -- charitable giving.
Charitable donations were down 3.6 percent in 2009, according to the Giving USA Foundation™, a leading resource to non-profits. Despite this sobering reality for those whose mission is to help people in need, one trend in philanthropy is offering a glimmer of hope: online giving.
The Salvation Army is one major charitable organization tapping into this trend, extending the reach of its 40-year-old Angel Giving Tree program by offering the adoption and shopping process online. The national online program, presented by JCPenney, allows customers to provide gifts for children and seniors who, due to financial hardship, may not otherwise receive presents at Christmas.