In Minnesota, the exchange, called MNsure, is being rolled out this week at Minnesota State Fair in a promotional blitz that, in theory at least, would get Minnesotans excited to learn about and purchase health insurance. One of the target markets for health insurance is Black people. Almost 20% of Black Minnesotans don’t have health insurance, compared to only 7% of whites.
The purpose of the federal Affordable Care Act (ACA), or ObamaCare, as supporters and detractors call it, is to create a pathway to affordable health insurance by bringing more people into the health insurance system.
Minnesota, like other states taking of federal funds to enact ACA, is on a mission to explain what MNsure is and how MNsure works. Public forums have been held to explore how groups can effectively connect people to MNsure, especially communities with the highest rates of health disparities and uninsured people. Forums allow people to learn about the challenges and barriers to increasing health equity in Minnesota communities and how MNsure may be able to help.
MNsure could provide health insurance for the 300,000 Minnesotans who don’t currently have it. Open enrollment for MNsure begins October 1.
But it looks like Minnesota is bypassing Black people once again by failing to engage initiatives originating from legacy Black institutions. In the recent round of projects awarded contract grants to support
getting the word out and community buy-in about MNsure, legacy Black institutions were conspicuously absent. (see chart)
“The Affordable Care Act is important to us as a people, said Rev. Alfred Babington-Johnson, president of the Stairstep Foundation, which submitted a proposal to MNsure to engage the Black church to connect our community with the MNsure health insurance exchange. “We are in a place where we cannot afford to walk away. But, we should not be abused by not getting access to resources or decision-making.”
In broader context of health care reform, he said, “If you don’t get at the issue of disparity in health outcomes, you don’t win. Many issues driving the disparity in health outcomes relate to social determinants of health. So if the Governor and Legislature are serious about health care reform, the economic side of the solutions must find a place in the communities that have the disparity,” he said.
For instance, Babington-Johnson said, the marketing campaign announcing the MNsure insurance exchange is built around the mythical Paul Bunyan and Babe, the blue ox. “Was Paul homeless? Was the blue ox uninsured? What audience is being spoken to?”
“For the insurance exchange to work, the uninsured must become insured. This marketing does not speak to our community. Maybe it did not intend to,” he said, noting the trusted advisor network in our community is being ignored.