Insight News

Feb 08th

UCare wins four awards in two 2013 marketing communication competitions

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hirezhealthpromotioncoverUCare has won four national marketing communication awards for materials created for UCare members in the health plan's Minnesota and western Wisconsin service area.

worcester ghita"We are proud to receive national recognition for the quality and effectiveness of our work for our members," said Ghita Worcester, senior vice president of public affairs and marketing for UCare. "Most importantly, we believe these award-winning UCare materials will help UCare members and communities make wise health decisions for healthful lives."

UCare received a Merit Award for its "UCare and You" brochure in the national 2013 National Mature Media competition, the nation's largest awards program recognizing the best marketing, communications, educational materials and programs for adults age 50 and older. The publication describes health and wellness programs available to members of UCare's Minnesota Health Care Programs and UCare's Medicare plans in Minnesota and western Wisconsin.

UCare also received one Bronze Award and two Merit National Health Information Awards (NHIA). The competition was conducted by the Health Information Resource Center, a national clearinghouse for consumer health information programs and materials.

u4588 ucc quickstart-cover-hiresThe Bronze Award went to UCare's "UCare Connect Quick Start Guide" in the Consumer Decision-Making Information category. The guide was created to help new members of UCare Connect, a plan for people with disabilities, learn about the preventive, health and wellness, and customer service resources available to them.

u921 englishparentsguide-hires

A Merit Award was earned by UCare's Parents' Guide in the competition's Health Promotion/Disease and Injury Prevention Information category. UCare created the Parents' Guide to inform new parents about their child's growth and development, and to prompt regular preventive screenings and physician relationships. The second Merit Award went to the health plan's "Healthy Portions Cutting Board," which was evaluated in the Health Promotion/Disease and Injury Prevention Information category. The UCare-designed plastic cutting board features images of recommended foods and portion sizes and is distributed at community outreach and health education events.

The Mature Media Awards are conducted by the Mature Market Resource Center, a national clearinghouse for the older adult market. Hundreds of local, state, and national organizations including Area Agencies on Aging, senior centers, retirement housing organizations, as well as writers and publishers submit entries.

The National Health Information Awards program is organized by the Health Information Resource Center. It evaluates health care information programs and materials for content, format, success in reaching the targeted audience, and overall quality by a national panel of health information experts.

image007UCare is an independent, nonprofit health plan providing health care and administrative services to more than 350,000 members. UCare partners with health care providers, counties, and community organizations to create and deliver innovative health coverage products.

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