Several area schools, including Seward Montessori and the Barton Open School, have recently signed up to collect used Malt-O-Meal cereal bags, along with other non-recyclable trash items, as part of one company’s mission to eliminate waste. That company, TerraCycle, pays the schools for their used cereal bags through their free, nationwide program called the ‘Brigades’. TerraCycle then uses waste to make new products, from pencil cases to kites, thus keeping the trash from ending up in a landfill.
The New Jersey based company, TerraCycle, and the Minneapolis-based Malt-O-Meal Cereal Company have partnered in order to create 1,250 Malt-O-Meal Cereal Bag Brigades in elementary and secondary schools across the country. Malt-O-Meal makes over 25 varieties of ready-to-eat cereal including some of the country’s most popular cereals. All Malt-O-Meal cereal varieties can be collected and upcycled by Malt-O-Meal Cereal Bag Brigades. “Bags create 75% less packaging to dispose of than comparable cereal box packaging that includes both a box and an inside bag(1),” said Paul Reppenhagen, Director of Marketing at Malt-O-Meal. “Now, for every Malt-O-Meal cereal bag that is collected and returned to TerraCycle, we can reduce that packaging waste to zero.”