Ford Motor Company has had a successful business turnaround. The century-old corporation’s rebound is a great American story in which Blacks played pivotal roles. The way Ford went from a $12.7 billion loss in 2006 to a $2 billion profit in three years is an African-American success story.
Black Americans’ economic history is intertwined with that of automobile production. As consumers and/or workers Blacks played a role in Ford’s turnaround. Starting a century ago Ford has helped build the country’s economy and middle-class and made history advancing agendas of African Americans. So, it’s important to note roles African Americans are playing at Ford and its success. Black American leaders of note are impressed with ways Ford Motor Company’s Group Vice President of Global Purchasing Tony K. Brown “turned Ford around”.