Part two of a two part series on alumni fundraising
Alumni associations offer memberships and raise funds for the colleges and universities they are associated with. Many are independent nonprofit organizations, others operate as part of the institution's alumni relations department. Some colleges have both an alumni relations department and an independent alumni association. Sometimes alumni fundraising efforts are coordinated, sometimes they are haphazard, and other times there is overt conflict between alumni and their alma mater. In our work with colleges and alumni we witness the good, the bad and the ugly. Here are four suggestions for how to grow your alumni association's fundraising program.