Insight News

Feb 07th


Advertising 101: A primer for consumers

"Bad" advertising is all over the place - at least advertising that's perceived as "bad" by consumers. The Better Business Bureau of Minnesota and North Dakota (BBB) often receives calls from people claiming "bait and switch" tactics or "false advertising". Luckily, the BBB has a guidebook, the BBB Code of Advertising , to help identify and distinguish between problematic advertisements and "good" ads. We investigate concerns forwarded to us by the public. Here are some of the more common advertising issues we hear about:

Super Bowl moment: Are you ready?

Sunday afternoons are famous for football. In our house, football weekends begin Friday night at the high school, continue into Saturday at TCF Bank Stadium and wrap up on the living room couch Sunday afternoon, where hollering can be heard throughout the neighborhood. Words floating out the front door include some which won't be used here, a few versions of, "Are you kidding me?" and a healthy round of cheers once in a while. But my favorite is also one of the most common, "I can play better than that!"

Don’t get tricked when buying Halloween treats

Don’t get tricked when buying Halloween treatsIf you're looking to buy or rent a fun Halloween costume this season, you're not alone. According to the National Retail Federation, a record 170 million Americans will spend close to $8 billion on candy, pumpkins, decorations and costumes – both for them and for their pets. It's a holiday we love, and retailers respond to that with specialty stores that set up shop in October and are gone the minute Halloween is over. When shopping at seasonal Halloween stores, it's important to exercise caution. The Better Business Bureau of Minnesota and North Dakota (BBB) advises shoppers to read the fine print to avoid fly-by-night costume vendors.

Journalist Ronald E. Childs launches multicultural media consulting practice

Journalist Ronald E. Childs launches multicultural media consulting practiceRonald E. Childs, an award-winning African American journalist and senior-level media relations consultant, has announced the formal establishment of his own firm, OMEN Communications, in Chicago. Through his agency, Childs, 53, represents a broad array of local, national and international clients as a media relations specialist, digital editorial content provider, social media and public relations strategist, editor, business advisor and agent. He is also a nationally recognized magazine and newspaper columnist, and blogger.

The importance of the Production Tax Credit for our communities

The importance of the Production Tax Credit for our communitiesDo low-to-moderate income folks possess an avenue to secure authentic prosperity and wealth?

Major changes require masterful communication

Used to be, the leaders of a company (or a rock band or a family) could simply lead: decide what's best for the organization, implement the change and accept hearty pats on the back from everyone who went on to benefit from the new way of working (or giving a concert or mowing the lawn). Now that Change is the norm across every facet of life, business leaders are beginning to realize that quality transformation can't happen from the top down. Change today happens best when everyone's on board... everyone.

Volunteer to save your own life

That could be me. This was only one of the many realities teenager Mo struggled with when her friend and teammate, super healthy Emily, was diagnosed with Leukemia two years ago. Another was, I'm a kid; what can I possibly do to help? Mo's desire to help outwrestled her sadness, confusion and birth-age and what she did next helped not only Emily, but many others, and probably Mo herself. She volunteered.
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