Have you heard? Best Buy has printers on sale this week. General Mills was named one of the Best Companies for Multicultural Women. You can hear Conversations with Al McFarlane on Tuesdays at 9am. How do I know? Somebody told somebody and somehow the information found its way through to me… it’s called Marketing, and it can be the primary difference between success and failure in business. Because effective marketing has such a critical impact on a company’s bottom line, marketing is everyone’s responsibility. Owners and employees alike, who want to keep the doors open and the income flowing in, can contribute by paying attention to what people see and hear and understand about their organization.