The “Black Market” will play a major role among automobile makers for the next two decades. The African-American market is “the best thing going” and if automobile manufacturers don’t establish creditable linkages for their brands with this audience they will, undoubtedly, lose significant market share and growth opportunities. The U.S. Census Bureau projects that the African-American population will grow 12 percent by 2020 and by nearly 25 percent in 2030. In 2010, the Black car-buying pace totaled 10 times that of the general market. Last year, Toyota led all automotive brands among new vehicle purchases made by African Americans. New vehicle registrations among this audience totaled 641,090 and amounted to 7.4 percent of all 2010 new vehicle registrations. Ford ranked second among African-American buyers with Chevrolet rounding out the Top 3. The demand for Buick jumped 70 percent. Korean brands are also making gains among this key buying group.