When General Mills recently announced its company’s stance against the ban on same sex marriage, the uproar could be heard from both sides of this highly charged issue: there were both cheers and jeers. High profile organizations take such a stand only after relentlessly considering the not only issue but also the consequences of choosing a side. Strong leadership sometimes requires making tough, even divisive, decisions sometimes. And sometimes, strong leadership requires not taking a position at all. Neutral is a choice, too. The key is in knowing when to step back, and how to maintain that neutral position under scrutiny.