General Mills was named in Forbes on April 4, 2012 as “The Most Reputable Company in America,” recognizing the company’s strong global reputation.
Reputation Institute, in partnership with Forbes Media, released findings from their 2012 U.S. RepTrak™ Pulse, a study that measures the reputations of the 150 largest U.S. public companies. General Mills ranked No. 1 in the study, and saw its RepTrak score surge by 5.6 points this year.
“We sometimes refer to reputation as the immediate feeling that people have about a company when they hear the company’s name,” Anthony Johndrow, managing partner at Reputation Institute, told Forbes. “That feeling is based on both rational and emotional underlying causes, and influences how you act in support of that company as well as your purchasing decisions.”