Insight News

Friday
Oct 31st

Business

Internet Balancing Act: Set limits to get results

Career Coaches can spend half of a good day encouraging people to use the internet for job searching, and the other half telling them to turn it off.  Like Cajun cooking, loud music and sunshine, too much of a good thing is too much.  Once a person knows how to LinkIn, Facebook, Google and navigate a few job boards, what was once intimidating becomes a comfortable bad habit.  Comfortable, so it becomes part of the routine; bad, because it is not especially effective in and of itself.  When looking for new work, for clients to sell to or for ways to get ahead, setting boundaries can be as important as setting goals. 

 

Set a time boundary.  During summer vacation, my dear Grandma Desi takes care of a houseful of grandchildren and has only a few tough rules, including, “No TV until 3:00.”  To a kid, this is agonizing.  For about ten minutes.  And then, suddenly, there are all kinds of adventures to be had.  Setting a time boundary on internet use can lead you to find all kinds of ways to look for work. 
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Connie Beckers’ wealth building strategy guides Goddess of Glass and friends

Connie Beckers’ wealth building strategy guides Goddess of Glass and friends

Connie Beckers, North Minneapolis native owns and operates two exciting Northside ventures, the Goddess of Glass & Friends, a retail shop that features the art of over 85 artists and The Funky Bungalow, a glass studio open for classes.  The graduate of Henry Patrick High School took her first glass class in 1995; the Goddess of Glass was born shortly thereafter. 

Beckers is a highly skilled award winning stain glass artist; yet, some might also call her a goddess of social marketing.  Through Cash Mob Minneapolis on Facebook the Goddess of Glass, Connie Beckers’ Northside retail shop was selected for the March 24th cash mob.  Cash mobs are a socially conscience consumer driven marketing phenomenon used to support local businesses with a influx of cash and visibility. Individuals commit to spend $20 at a business on a specific day.  Cash Mob Minneapolis has created a Facebook page and allows the public to vote and select where the next cash mob will take place.

According to Beckers, her experience “was incredible because people came from everywhere.”  She estimates there were about 150 people that came into her shop on Saturday; most of them hadn’t been to the shop before. Her sales for the day were equivalent to a slow month of total sales.  The Lowry Café, next door to the Goddess of Glass also had a fantastic day as new people stopped for a bite to eat before or after their cash mob experience. 

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Digital Shoppers R Us

Remember back in the day when Yellow Pages encouraged everyone to: “Let Your Fingers do the Walking,” to quickly and efficiently thumb through its pages to locate any business or service imaginable?  Which really came in handy when we were in the market for anything from pizza to electronics to specialty shoes to a plumber (this catchy phrase, by the way, is cited by AdAge.com as an Honorable Mention in the listing of “The Top 10 Slogans of the 20th Century”).  We have become spoiled rotten, since the not-so- long-ago heyday of the Yellow Pages – including the very people who work in the techno-wonder companies that keep upping the ante and changing the game, as well as those who track all of the subsequent trends in consumer behavior. Because as consumers, all of us need or want something – food, shelter, clothing, electronics, entertainment, etc. You name it.

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You can do better, whoever you are

You can do better, whoever you are

In the book The Question Behind the Question, John G. Miller describes the importance of taking personal responsibility and shifting blame statements like Who broke the copier?  to solution statements, How can I fix this thing?  Today’s job market has a lot of people playing the blame game: nobody’s hiring, I don’t have the right skills, and it’s too late to learn.

It is never too late.  Taylor Cisco at Contata Solutions, a tech company in Minneapolis, wants people to know they can be successful, no matter where they come from.  Cisco suspects that lack of training is causing the deepening divide between the haves and have nots.  A shift in thinking is the first step to bridging this dangerous gap.

Cisco is VP of Digital Content and Director of Interactive Marketing at Contata.  He explains, “I’m a young guy, early thirties.  I don’t come from a fancy background.  I was a musician in high school and wanted to be the next Jimi Hendrix.  I never thought I’d end up in marketing.”  But he did, and he knows the same success he enjoys can come to others, if people only open up to the opportunities around them.

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Reducing Black unemployment: No easy solutions

After remaining virtually unchanged throughout 2011, the Black unemployment rate fell from 15.8 percent last December to 13.6 percent in January, a drop of 2.2 percent. But from January to February, the figure eased back up to 14.1 percent , an indication that the persistent problem of Black unemployment is not likely to go away soon.

African-Americans, who voted for President Obama at a rate of 95 percent, have been quietly sulking over his inability to lower the Black unemployment rate. They saw the rate rise from 9 percent in December 2007, at the beginning of the recent recession, to 14.9 percent in June 2009 when the recession officially ended, to 15.8 percent in December 2011. Meanwhile, White unemployment rose from 4.4 percent in December 2007 to 8.7 percent at the end of the recession before falling to 7.5 percent last December. It was 7.4 percent in January and 7.3 percent in February.

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From resolutions to reality: Financial planning in 2012

New Year resolutions can be difficult to make, and even harder to keep.  This year, as I made resolutions around my health; spending time with family and friends; and spiritual growth, I also made a point to include financial related goals.  For 2012, my family set two financial goals: to eliminate credit card debt and meet with a financial specialist to review our plans for retirement and college savings.  I say family because my husband and I felt it was very important to include our five and seven year old sons in the process. They each established their own financial goal – my seven-year old decided he would save money to buy and care for a guinea pig (wonderful!).

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Inspiration Bank: Great stories motivate

An inspiration bank is a collection of ideas that propel people forward when the going gets tough.  Everyone has an inspiration bank; some just don’t realize how powerful it can be.  By diving into a great story and keeping it with you, the inspiration is yours to cash in on when you wake up one miserable Tuesday morning and cannot see a way to put your feet on the floor, one in front of the other.  Recently, my nephew TJ deposited a pretty good story into his inspiration bank.  It seems like a story about hockey, but it is not.  It’s about hard work and bad luck and people achieving improbable goals.

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