Film Life, Inc. names Actor Idris Elba Ambassador of the 14th Annual American Black Film Festival (ABFF), to be held in Miami, Florida, June 23-26, 2010. Known for his commanding and charismatic feature film performances, Elba has taken the entertainment Mecca by storm as one of the most highly sought after talents working alongside Hollywood’s esteemed A-List.
The ABFF is the premier international marketplace for films that showcase the best new work by and about people of African descent. The role of the ABFF Ambassador is to broaden public awareness of the festival as well as its mission which is to encourage collaboration and support between Hollywood and the independent film community.
“It is my honor to serve ABFF in this capacity,” states Elba. “It was this very platform that allowed me to be cast in the starring role of Reverend Charles Fran in the drama film, The Gospel, which is an independent film. Jeff Friday’s vision and passion, allows actors such as myself to emerge and become successful in this business.”